Program proposal IMPACT TV

IMPACT Amsterdam, IMPuls Aan Creatief Talent Amsterdam (Impulse to Creative Talent Amsterdam) is a production company (in the making), that wants to give creative (media)talent the opportunity to develop themselves directed towards a professional career. IMPACT Amsterdam wants to provide a platform where potential talent can try out their formats, program proposals and productions, in short IMPACT TV.

IMPACT TV is a journalistic program with light news. Providing a place for Amsterdam art and culture is the central goal of IMPACT TV.

For example by letting young talent present items regarding cultural subjects (in the sense that we can also be a stage for creative talent in the world of culture). We’ll mainly be showing productions by those talents in the form of for instance short documentaries (max. 12 min.), video clips, live music recordings, items and news coverage aimed at the target audience. Documentaries can perhaps be introduced or commented on by the creators through an interview. We also had talk shows in mind, either on location or in a studio, with media related subjects and guests. At first the programs would be delivered on tape, but at a later stage live broadcasting is also being considered.

We intend to work with starting professionals and students from the Rietveld, HVA, SAE, HKU and the film academy and therefore we demand professionalism. It’s going to be a dynamic program, which has also room for serious interviews. The program is very open to anybody and interesting to everybody in Amsterdam who holds art and (media)culture dear to themselves. Nonetheless, we also aim at the creative talents involved; letting creators, producers and directors already involved in the world of media to have their say. To also be more closely connected to our target audience, we are thinking of cooperating with the NFTVM (association for new film and television creators). Via promotion and the professional nature of the program we hope to be discovered by other parties in the media world, which in turn would help us to help new creative talent. The program will be hosted by professional hosts and music will play an essential part in the show (both as support as well as content)

The program will be promoted through the website and possibly the newsletter of the NFTVM. Also printed media (posters, etc.), email lists (of creative talent and people in the media business) and of course IMPACT’s own website.